How It Works | 406 Lead Systems — Contractor Marketing That Runs Itself

Five Systems.
One Agency.

Everything a small contractor needs to stop losing leads, show up on Google, and book more jobs. Done for you — without the agency price tag.

The Timeline

The 90-Day Ladder.
Clear Milestones. Real Results.

No vague promises. No "give it 6 months." Here's exactly what gets built, when, and what you'll see at each stage.

01
Days 1–14
Foundation

CRM setup, missed-call text-back live, Scout chatbot installed, pipeline tracking configured. You start catching leads immediately — before a single ad runs.

02
Days 15–30
Launch

Google Ads campaigns go live. Landing pages built. Conversion tracking installed. First calls start coming in. You see exactly where every lead came from.

03
Days 31–60
Optimize

Ad campaigns refined based on real data. SEO foundation built. Review generation turned on. Follow-up sequences active. The system starts compounding.

04
Days 61–90
Prove

Full system running. Monthly reporting shows exactly what your marketing produced — calls, leads, jobs booked, revenue attributed. No guessing.

The Components

Six Systems.
Working Together.

Most contractors lose jobs not because they don't do good work — but because their lead system has gaps. We close every gap.

01
Paid Ads

Google campaigns that put you in front of homeowners searching for your services right now — not in 6 months. Targeted to your service area, your job types, your margins.

02
Scout Chatbot

24/7 lead capture on your website. Answers questions, books estimates, and captures contact info while you're on a job. Leads don't wait — Scout doesn't either.

03
Missed Call Text-Back

When you miss a call, our system texts the caller within 60 seconds. That one text keeps the lead warm and buys you time to call back. Simple. Effective. Always on.

04
Estimate Follow-Up

Automated follow-up sequences after every estimate. Stays on leads until they book or say no. You stop losing jobs to silence — and start closing more of what you already bid.

05
Review Generation

Automatic review requests after completed jobs. More 5-star reviews means more trust, higher rankings, and more calls. Your reputation works for you around the clock.

06
Reactivation Campaigns

Re-engage past customers and cold leads with targeted campaigns. There are jobs sitting in your database right now that nobody has followed up on. We find them.

The Promise

Accountability.
Not Excuses.

You've probably worked with an agency that disappeared after onboarding. That's not how this works. You get a direct line to the person running your account — and a commitment that's worth something.

“I will know within 72 hours if something isn’t working. I will tell you before you even notice. I will fix it before it costs you.”

Melissa — Founder, 406 Lead Systems

Monthly Reporting

Every month you get a plain-English report showing calls generated, leads captured, and what your marketing spend actually produced. No vanity metrics.

Direct Access

You text or call Melissa directly. No account managers, no ticket system, no waiting 3 business days for a reply. Your business doesn't wait — neither do we.

No Long-Term Lock-In

Month-to-month after the initial build. You stay because the system is making you money — not because you signed something you can't get out of.

Common Questions

Answered Straight.
No Agency Spin.

How quickly will I see results?

Missed-call text-back works day one. Google Ads can generate calls within the first week. SEO takes 60–90 days for ranking movement — but unlike ads, it keeps working even when you stop paying. We set honest expectations from the start.

What if I've tried marketing before and it didn't work?

Almost always because the agency didn't understand your business, your market, or what a job actually costs you. We know contractors because we built this for one. HMW Services in Billings is our first client — and still a client. That's the difference.

Am I locked into a contract?

No. Month-to-month after the initial build. You stay because the system is making you money — not because you signed something you can't get out of.

Do I need to be tech-savvy?

No. We build, manage, and handle all the technology. You get a simple dashboard. If you can read a text message, you can use the system.

What does the onboarding fee cover?

Your entire system build — CRM setup, ad campaigns, landing pages, tracking, automations. It's a one-time cost to build everything custom for your business. After that, it's a flat monthly fee with no hidden add-ons.

Ready to get started?
The audit is free.

15 minutes. You’ll leave with a clear picture of what to fix, what it’s worth to your business, and exactly what it would cost to build it.

406 Lead Systems LLC • Billings, MT • (406) 743-3895 • 406leadsystemsmt.com • Veteran Family-Owned