Facebook and Instagram ads that put your business in front of homeowners in your service area — before they ever open Google. Built for lead generation, not likes.
Before someone searches Google for a contractor, they’ve often already seen an ad on Facebook or Instagram. Meta Ads let you get in front of homeowners in your exact service area — by zip code, by interest, by homeowner status — at the moment they’re scrolling, not searching. Combined with Google Ads, it creates a one-two punch that keeps your name in front of the right people at every stage.
Campaigns built across both platforms targeting homeowners in your service area. Ad formats chosen based on what generates leads for your specific service.
Targeting by zip code, city, homeowner status, income, and interest. Your ads reach people who are likely to need your services — not random scrollers.
Facebook-native lead forms that capture name, phone, and service request without leaving the platform. Lower friction means more leads.
Ads that follow people who visited your website or engaged with your content. Stay top-of-mind until they’re ready to book.
Ad images and copy written for your business and your market. Tested and refined based on what gets clicks and leads.
Clear reporting on reach, leads generated, and cost per lead. Campaigns adjusted monthly based on performance data.
We research your ideal customer, build your target audience, and map out the campaign strategy before spending anything.
Ad creative designed, copy written, campaigns built and launched. Lead capture connected to your CRM automatically.
First 2 weeks: A/B testing different audiences and creatives. Ongoing: optimize toward lowest cost per qualified lead.
Double down on what’s working. Expand to lookalike audiences. Retarget visitors from your website.
15 minutes. You’ll leave with a clear picture of what to fix and what it’s worth to your business.
Yes — especially combined with Google Ads. Facebook lets you reach homeowners before they know they need you. Google captures them when they’re actively searching. Together they cover the full customer journey.
We recommend starting with $10–$20/day ($300–$600/month) in ad spend. That’s enough to generate meaningful data and leads in most local markets.
Results vary by market and service, but most clients see leads coming in within the first week of launch. Cost per lead typically ranges from $15–$50 for local home service businesses.
Yes — we’ll help you set one up or optimize what you have. A strong page builds social proof alongside your ads.
Via Facebook’s native lead forms (name, phone, service needed), or to your landing page. All leads feed directly into your CRM and trigger automated follow-up immediately.
Services work better together. Most clients combine 2–3.