Facebook & Instagram Ads for Contractors | Meta Ads | 406 Lead Systems Montana
Meta Ads • Facebook & Instagram

Find Customers
Before They Search.

Facebook and Instagram ads that put your business in front of homeowners in your service area — before they ever open Google. Built for lead generation, not likes.

2 minutes · No email to see your result · No obligation

Platforms Facebook Instagram WhatsApp (optional)
Why It Matters

Most Homeowners See Your Ad
On Facebook First.

Before someone searches Google for a contractor, they’ve often already seen an ad on Facebook or Instagram. Meta Ads let you get in front of homeowners in your exact service area — by zip code, by interest, by homeowner status — at the moment they’re scrolling, not searching. Combined with Google Ads, it creates a one-two punch that keeps your name in front of the right people at every stage.

What’s Included

Everything Built.
Nothing Templated.

Facebook & Instagram Campaigns

Campaigns built across both platforms targeting homeowners in your service area. Ad formats chosen based on what generates leads for your specific service.

Audience Targeting

Targeting by zip code, city, homeowner status, income, and interest. Your ads reach people who are likely to need your services — not random scrollers.

Lead Form Ads

Facebook-native lead forms that capture name, phone, and service request without leaving the platform. Lower friction means more leads.

Retargeting Campaigns

Ads that follow people who visited your website or engaged with your content. Stay top-of-mind until they’re ready to book.

Creative & Copy

Ad images and copy written for your business and your market. Tested and refined based on what gets clicks and leads.

Monthly Optimization & Reporting

Clear reporting on reach, leads generated, and cost per lead. Campaigns adjusted monthly based on performance data.

The Process

How It Works.
Start to Finish.

Step 01
Audience Build

We research your ideal customer, build your target audience, and map out the campaign strategy before spending anything.

Step 02
Creative & Launch

Ad creative designed, copy written, campaigns built and launched. Lead capture connected to your CRM automatically.

Step 03
Test & Optimize

First 2 weeks: A/B testing different audiences and creatives. Ongoing: optimize toward lowest cost per qualified lead.

Step 04
Scale

Double down on what’s working. Expand to lookalike audiences. Retarget visitors from your website.

Investment
$500/month + ad spend

Ad spend is separate and paid directly to Meta. We do not mark it up.

We recommend starting with $10–$20/day ($300–$600/month) in ad spend. That’s enough to generate meaningful data and leads in most local markets. Most clients see their first leads within the first week of launch.

Built for contractors who want to stay in front of homeowners before the competition even knows they’re looking.

Get Started

Ready to get started?
The audit is free.

Takes 2 minutes. See exactly where your current setup is losing jobs — no email required to see your result.

2 minutes · No email to see your result · No obligation

Common Questions

Answered Straight.
No Agency Spin.

Yes — especially combined with Google Ads. Facebook lets you reach homeowners before they know they need you. Google captures them when they’re actively searching. Together they cover the full customer journey.
We recommend starting with $10–$20/day ($300–$600/month) in ad spend. That’s enough to generate meaningful data and leads in most local markets.
Results vary by market and service, but most clients see leads coming in within the first week of launch. Cost per lead typically ranges from $15–$50 for local home service businesses.
Yes — we’ll help you set one up or optimize what you have. A strong page builds social proof alongside your ads.
Via Facebook’s native lead forms (name, phone, service needed), or to your landing page. All leads feed directly into your CRM and trigger automated follow-up immediately.
Also Available

Services work better together. Most clients combine 2–3.